about

Lucho Berni es fotógrafo uruguayo, nacido en Montevideo, especializado en fotografía comercial. Habiendo comenzado su carrera en fotoperiodismo, ha explorado diversas especialidades de la disciplina fotográfica. Permitiéndose con ello manejar un amplio abanico de recursos técnicos para lograr diversidad de efectos visuales. Inusual para un fotógrafo comercial, Lucho Berni es multidisciplinario.

Comenzó su carrera en 1998, en Montevideo y Buenos Aires, cuenta hoy con 20 años de experiencia en fotografía. Radicado en Bogotá desde hace 12 años, con estudio propio, siempre experimentando nuevas tecnologías, Lucho Berni sabe que la buena técnica favorece la creatividad.

Hijo de una nostalgia idílica con la que identificamos los sabores a Tango del sur del continente, tiene una filiación con la memoria y su importancia en la construcción del cotidiano emocional del individuo promedio, desde muy temprana edad. Observador, en medio de su trasegar laboral como fotógrafo, ha ido construyendo una estética y manejo del color que podemos identificar en toda su fotografía.

Lucho Berni is a multidisciplinary photographer. He was born in Montevideo, Uruguay. He began his career in photojournalism in 1998, in Montevideo and Buenos Aires and specialized in commercial photography. He has 20 years of experience in photography. Lucho has explored various specialties of photography, which has allowed him to handle a wide range of technical resources to achieve diversity in visual effects.

Lucho’s studio is based in Bogotá where he has lived for 12 years and where he has been experimenting with new technologies. He knows that good techniques favor creativity and his goal is to continue working to perfect these techniques.

Son of an idyllic nostalgia with which we identify the flavors of Tango from the south of the continent, Lucho Berni has a connection with memory and its importance in the construction of the emotional daily life of the average individual from an early age. He is an observer in the midst of his work as a photographer and he has been building an aesthetic and color management that we can identify in all his photography.